Why Do Tech Companies Prefer Podcast Marketing?
Did you know that a well-conceived podcast could bring money and traffic to your business? There are various ways you could market your business, but podcasts might help your business stand out amongst the population because of their availability and popularity! Please click the link here if you want to learn How to Start a Podcast: Step-by-Step.
Why Podcast?
Podcast marketing is a booming method favored by many tech companies because they can market and advertise their products to willing and passionate customers directly. According to a recent United States report, it is estimated around 70 million people living in the United States of America are listening to the podcast! Which is roughly about 20 percent of the whole country’s population. Tech companies prefer marketing their products through podcasts because they can target listeners who enjoy receiving product information and news digitally.
Since podcast marketing is relatively new and not a whole lot of companies are investing in them, it has not been able to steal the spotlight from other popular advertising methods like radio stations, TV commercials, and social media advertisements. However, the majority of tech companies in the USA have started podcasts that are proven to work in their favor.
How Do Podcast Help Tech Companies?
To know how they work, we need to understand the definition of podcasts first. Podcast marketing is essentially like a talk show between two or more people in audio form that the listeners can download or stream during their free time. Since podcasts are personal, the tech companies could freely discuss and impart information to the listeners engagingly and intimately. Take This Week in Google, for example, as derived from the name, the tech giant we know as Google is launching podcast after podcast each week that discuss the latest technological development and informs the listeners of the latest Google-related news are about 2 hours long for each podcast.
You may think something like, “2 hours? Who would want to listen to a couple of guys talking about technologies for that kind of time?” and you’ll be shocked to know that millions of people are tuning in to their podcast every week. Think about the marketing possibilities! You can directly market your product and promote them to willing listeners that won’t skip or ignore you because they genuinely are interested in the products you sell!
The Takeaway
Trying to market your products to people who are not interested will not bore any fruit; it would be like singing to a deaf person, which is why you should market your products and services through podcasts. The starting process might be hard, but the end-game is definitely worth the trouble!